Chloe Shih
year(s): 2025, 2026Content ProductionChloe Shih is a creator and former product lead who spent her 20s working at companies including Google, Meta, TikTok and Discord. A Forbes 30 Under 30 honoree, she now shares her experiences around career, creativity, relationships and life in her 30s.
scroll to read more ↓Last Updated 09/2026[ Objective ]Creating personality-driven content across long-form, short-form and sponsored formats that feels distinctly Chloe while staying engaging, polished and native to every platform.
[ The Setting ]
Adding Whimsy to Content
Chloe creates across YouTube, Instagram, TikTok, LinkedIn and podcasts, covering everything from career and tech to relationships, creativity and everyday life. Alongside her organic content, we’ve worked on branded pieces for companies including Notion, Loom, Adobe and Microsoft, adapting each collaboration to fit naturally within her world.
[ Longform ]Approach ↘For long-form, Chloe’s personality is the foundation, so the edit is designed to support the conversation rather than compete with it. Music, pacing, text treatments, visual assets, scene changes and nuanced colour grading give the videos a distinct visual language while keeping the more personal moments feeling natural.
A lot of the detail is intentionally subtle. Small changes in framing, timing, sound and visual treatment keep longer videos moving without making them feel over-edited, letting Chloe’s stories and personality stay at the centre.
53K views ✧ Sep. 2025
How I Hit 1 Million Followers in 4 Months on Instagram
Snapshots ↘
[ Shortform ]Approach ↘For short-form, we take Chloe’s longer thoughts and turn them into tighter stories built around a clear hook, visual progression and payoff. Dynamic text, quick cuts, changing scenery, music and visual effects give each piece enough movement to hold attention while keeping the delivery conversational.
The same visual language carries across organic and sponsored content, allowing brand integrations to feel like part of Chloe’s content rather than an interruption. The result is content that feels polished, personal and native to the platform it lives on.
[ Squad ]Chloe Shih
Max Jung
Client
Edit