Creators.org is an organization founded by top executives of the creator economy, with the mission to advance creators' rights and foster a better internet for all.
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Creating a Minimal Viable Brand to launch creators.org
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Creating a website to inform and smooth the onboarding process for new members.
Section 01/04
/the Brief
Create a ‘Minimum Viable Brand’ as a starting point for the new organization to launch.
Design it in a way that is attractive, scalable, and manageable by non-designers.
Section 02/04
/the Identity
Creators.org emerged from a profound need to recognize the growing class of professional creators who are shaping the modern economy.
With over two million professional creators, and countless others earning their livelihoods through distributed content, Creators.org serves as a beacon of unity and support for these talented individuals.
EZRA COOPERSTEIN / President @ Night Media
“This brand is about coming together, pursuing something larger than any individual.”
Section 03/04
/the Logo
A deeper dive
The mark comprises two key elements: the letters "C" and "O". "C" stands for "Creators," the lifeblood of the organization, while "O" stands for "ORG," emphasizing the collective and organizational aspect of the platform.
Not only are these the first two letters of the brand's name, but "CO" also signifies “common, mutual, joint”, embodying the soul of the organization.
The three shapes within "cCO" can be interpreted as the silhouettes of three creators standing shoulder to shoulder, united in their pursuit of a common purpose.
This symbolizes collaboration, mutual support, and the strength that emerges when creators unite to effect change.
Section 04/04
/key insights
Must appeal to creators,
as well as platforms and institutions.
The visual identity of Creators.org is designed to strike a balance between an institutional presence and an edgy, vibrant personality.
The selected typeface, Instrument Sans, combines functionality with elegant shapes, embodying neutrality and timelessness.
This neutrality allows the visual identity to assume a secondary role, placing creators in the spotlight.
Institutional
with an Edge
The strategic use of bright colors for the typeface over neutral backgrounds infuses vitality and energy into the identity.
Credits
client
Agency
Night Media
Sub One
Creative Director
Visual Designer
Alex Antolino
Max Jung