SANDMARC

year(s): 2026

BRand Integration

SANDMARC is a California-born photography and filmmaking brand creating lenses and gear that push mobile cameras beyond their standard capabilities. Its ecosystem includes telephoto, anamorphic, macro and other specialised lenses designed for photographers, filmmakers and creators.

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Last Updated 09/2026

[ Objective ]

Showcasing what SANDMARC’s Telephoto Lens can do in real-world conditions through an immersive travel film, using my journey across China as the backdrop.

[ Longform ]

Approach ↘

As part of a three-week journey through China, I took SANDMARC’s Telephoto Lens with me across Beijing, Guizhou, Chongqing, Chengdu and Inner Mongolia.

Rather than creating a traditional product review, I integrated the lens naturally into the trip, using it to capture distant subjects, details and perspectives that would have been difficult to reach with the iPhone alone.

The final YouTube film combines travel storytelling, cinematic visuals and real-world examples of the lens in use, showing how a small piece of gear can open up completely new ways of seeing a place.