Xiaomi

year(s): 2024, 2025

Content Production

Xiaomi is a global technology brand building a connected ecosystem across smartphones, smart home, wearables and electric vehicles. Its flagship smartphones have also become known for their imaging capabilities through its strategic partnership with Leica.

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Last Updated 09/2026

[ Objective ]

Creating social-first content that makes Xiaomi’s products, technology and wider ecosystem feel premium, tangible and relevant to everyday life.

[ The Setting ]

Inside Xiaomi Germany

Over multiple months, I worked with BRZ Studio and the Xiaomi Germany team in Düsseldorf, getting deeply involved in the brand’s content strategy and ongoing social output.

The work spanned product launches, Leica masterclasses, events and larger ecosystem campaigns, covering everything from individual products to full lifestyle setups. The content below is just a small excerpt of what we created together, with the wider collaboration going far beyond what’s shown here.

[ Shortform ]

Approach ↘

From new product launches and feature-focused pieces to event recaps and larger campaign content, we created short-form videos designed to make Xiaomi’s technology easy to understand and exciting to experience.

The editing combines clean visuals, dynamic pacing and clear storytelling to highlight everything from camera capabilities and product features to real-world use cases, while keeping the content native to social.

[ Photography ]

Approach ↘

Alongside video, I created photography focused on showcasing Xiaomi’s products through clean, polished visuals. Careful lighting, composition and attention to detail brought out the design, build quality and functionality of each product, from smartphones and cameras to wider smart home ecosystems.