AXE
year(s): 2026Content ProductionAXE is a globally recognized grooming and fragrance brand known for bold campaigns, distinctive scents and a strong connection to youth culture.
scroll to read more ↓Last Updated 09/2026[ Objective ]Capturing the energy of AXE’s Cologne activation through dynamic photo and video content that brings the creators, challenges and atmosphere of the event to life.
[ The Setting ]
Creator-Led & Community Driven
Part of AXE’s FIFA World Cup 2026 activation in Cologne, the event brought together creators including Max Schradin, Emily, Mirko, Thommy Berglmeir, Lina and Tabak. With football challenges, costumes and tickets to the final in New York on the line, it was a creator-led event built around competition, community and plenty of energy.
[ Shortform ]Approach ↘Combining fast-paced video, candid photography and energetic event coverage, we captured the creators, costumes and competition to create a recap that feels as spontaneous and high-energy as the event itself.
[ Squad ]AXE Deutschland
SPORTFIVE
Niels Freidel
Caesar Schemmrich
Max Jung
Client
Agency
Photo
Video
Edit