The collaboration went beyond traditional product integrations, spanning YouTube reviews, travel content, studio productions and content created specifically for ESR’s own channels.

For travel-focused pieces, I took ESR products across China and showed how they fit naturally into everyday situations, from protecting devices on the move to keeping everything charged and organised. The focus was less on simply showing the products and more on demonstrating the peace of mind that comes from having reliable, compact tech with you wherever you go.

Alongside this, I created dedicated studio content with controlled lighting and premium setups to highlight the design, materials and functionality of individual products. This covered everything from phone cases and screen protectors to chargers, Apple Watch bands and newer technologies such as CryoBoost, which uses active cooling to help maintain charging performance.

The collaboration also extended into tech-focused content, covering Apple events, industry news and ESR’s upcoming products. By combining reviews, real-world use cases and polished product storytelling, the content could speak to both my audience and ESR’s community while giving each platform a format that felt native to it.