Sub One
year(s): 2023Identity DesignSubOne is a new-generation branding agency focused on the creator economy, combining strategy, identity and content to help brands compete for attention. Founded by Creative Director Alex Antolino, the studio works across creators, culture and technology.
scroll to read more ↓Last Updated 09/2026[ Objective ]Building a distinct identity for SubOne that reflects its ambition, understanding of the creator economy and approach to modern brand building.
[ The Setup ]Built for Attention
Founded by Alex Antolino, SubOne brings 15+ years of branding experience into the creator economy, with work spanning brands and creators including Typeform, Creators.org, Gazir, elrow, BuildMode, Chillhop Music and Nil Ojeda.
Alex led the creative direction for the SubOne identity, while I worked as Executive Designer, translating the positioning into the logo, visual identity and wider design system.
With SubOne working across culture, technology, creators and established brands, the identity needed to be bold enough to stand out while remaining flexible enough to adapt to completely different worlds.
“We don’t just design brands. We increase their reputation and help them make more money.”
[ Design ]Go bold or go home
The identity needed to feel as bold as SubOne's positioning. We combined a brutalist foundation with futuristic and cyber-inspired elements, using a strong red and black palette to create something that feels confident, sharp and slightly disruptive.
The system was designed to have enough attitude to stand out, while remaining flexible enough to adapt across very different clients, industries and applications. From the logo and typography to digital applications and brand assets, every element was built to feel unmistakably SubOne.
[ KEY INSIGHT ]
The First to Believe
SubOne comes from the idea of being Subscriber One. The person who gets behind something before it has an audience, before it has momentum, and before everyone else is paying attention.
That idea became the foundation of the brand. SubOne is about being there from day one, supporting ambitious creators, brands and projects before they become the next big thing.
The logo turns that idea into a simple visual statement. The name itself becomes part of the message: being the first to subscribe, the first to support and the first to believe in what comes next.
[ Squad ]SubOne
Alex Antolino
Max Jung
Client
Creative Direction
Design
Section 01/01
/the approach
Designing the brand
Over multiple iterations, the logo for the creative studio was designed. Beyond that, a strong red color scheme was thought out to match the aesthetic of the brand. After deciding on the typographic choices the website was crafted and launched.
Credits
client
Creative Director
SubOne
Alex Antolino
Designer
Max Jung